For years, Romano Mazda has been selling and servicing vehicles to customers throughout Central New York. They often used Mazda’s corporate video spots for their local advertising, but wanted to try a unique creative approach. We took inspiration from the original “Feel Alive” videos, but wanted to make the videos more relevant to the local audience. We shot video footage in a local park, featuring iconic scenes from the area to create an eye-catching 15-second spot that would resonate better with a local audience. We also took some static photos to use for their digital and print advertising to create a cohesive campaign.