The Importance of Online Reviews – 2018 Stats and a Story
How much weight do you put into online reviews? When you have a choice, do you find you [...]
Are you using Google My Business?
I get many questions especially from local businesses regarding Google My Business. Here is a snapshot of what [...]
How Consumers & Technology Are Changing the Video Landscape
Over 50 years ago, the television infiltrated homes around the United States. Every night families gathered around the [...]
Who to hire to design your website: freelancer or full-service agency?
Your website is the single greatest tool your business has in its marketing arsenal, so it must be [...]
Google Analytics – 4 Easy Ways to Start Measuring Success
You’ve set up Google Analytics, you’ve started making your notations, now what should you look at? Well, that [...]
What to look for in a marketing partner
Business owners today are stretched in so many directions. The key is to focus on what you’re best [...]
Follow the steps to success!
I get asked all the time, “What do I do first with marketing? And then? And after that? And [...]
The Hottest Marketing Secrets of 2018
Spoiler alert: There are no secrets. Consider for a moment the stock market (stay with me here). The [...]
Why digital and content marketing is crucial for B2B companies
B2B companies in the U.S. – on average – are investing 6.6% of annual revenue into marketing, according [...]
The science of setting a marketing budget
How much should I spend on marketing? It’s the age-old question of marketers. How much is too much? [...]