Success is loving what you do
The advertising and marketing world is the best industry to be [...]
It’s Not Just Who You Reach But Where You Reach Them
comScore recently released a study that finds advertising on premium publisher sites are 3x [...]
Finding the right audience is only half the marketing battle
Many in the advertising and marketing fields tend to focus on the data [...]
3 Keys to Better KPIs for Your Display Campaigns
When a marketing director explained his preference for a programmatic buy versus the [...]
3 Examples of How to Use Data to Better Inform Digital Marketing Strategies
Data is no longer a “nice-to-have” for business decision-makers, it’s a “must-have.” Gone [...]
Smarter, not Harder, Higher Education Marketing
Colleges spend a lot of money to reach prospective students, but [...]
Syracuse Media Group wins 24 awards in New York Associated Press contest
The Syracuse Media Group won 24 awards in the New York State Associated Press Association's [...]
18 to 29 year-olds and Social Media
Here’s a surprising statistic for those focused on marketing [...]
Travel by Generation
Travel by Generation Everyone loves to travel. People of all generations constantly discuss, research and [...]
Search Engine Marketing – Why us?
Why us? We are local We have the backing of Advance Digital which brings a [...]