Marketing Tips from Advance Media New York
How to Protect Consumer Data as a Marketer
Data Privacy in Marketing Marking thrives on data and information. As a marketer, you collect information about the product, your competitors, and your customers. You may also use the data in your marketing plan [...]
Sidney Federal Credit Union – Gen Z Trend Video
For over 75 years, Sidney Federal Credit Union has been dedicated to serving their community with a wide range of financial services. From checking and savings accounts to public education, they strive to [...]
Timeless Hearing – Overview Video
Timeless Hearing is a regional network of exceptional audiology and hearing care professionals who help build better moments with exceptional care. They recently went through a rebrand and have experienced exciting growth in [...]
Nano-Influencers: Who They Are and Their Advantages
The Rise of Nano-Influencers We live in a world where endorsements from influencers can hold as much weight as recommendations from family and friends. Given the prominence and reach of social media, the [...]
Vox Pop – Voice of the People Creative Project
Vox Pop is a new term for most people. The term comes from Latin, and it translates to ‘voice of the people’. Today, a vox pop is a short video made up of [...]
Short-Form Video Marketing to Hold Consumer Attention
How to Battle Short Attention Spans with Short-Form Video Marketing Times have certainly changed with how intrusive technology has become on our lives. With so many smartphone notifications and other distractions, Microsoft estimates [...]
Maximizing Your Influencer Campaigns with Paid Amplification Strategy
For marketers in the digital landscape, understanding the potential of "Paid Amplification Strategy" is crucial. This strategy can significantly enhance influencer campaigns, elevating them from standard to extraordinary by maximizing their reach and [...]
Finding Your Social Media Match: The Art of Selecting Influencers for Optimal Brand Impact
Choosing the right influencers is essential for a successful campaign. The Advance Media New York social influencer marketing team is raising the curtain and providing insights into how they best identify, evaluate, and [...]
Influencer Marketing Unveiled: How FTC and Platform Compliance Shape Authentic Connections
Influencer campaigns have emerged as a potent strategy, establishing authentic connections with audiences. However, behind every successful influencer campaign is a complex web of regulations and guidelines set by the Federal Trade Commission [...]
2023 NYUP Travel Guide to Publish May 14th
A Heads Up(state): NYUP Travel Guide Reaches Hundreds of Thousands of Travelers, Highlights Beauty of Upstate New York As travelers plan their family vacations, road trips and getaways, the highly anticipated NYup [...]
AMNY Travel and Tourism Marketing Grant Program 2023
AMNY Travel and Tourism Marketing Grant Program 2023 As the New York State Travel & Tourism community plans for 2023, matching marketing funds await. Advance Media New York announces a return of [...]
Advance Local named a 2022 Google Premier Partner
Advance Local, the parent company of Advance Media New York, has achieved status as a 2022 Google Premier Partner – a designation that puts Advance among the top three percent of Google Partners [...]
Hybrid Events: Showcasing the Best of Virtual and Live Events
The pandemic had forced many originally in person events to be virtual. What once seemed like a negative turned into a positive as event marketers discovered how digital events could attract an audience [...]
The Digital Event Pivot: Mentoring Monday Event Marketing Case Study
During the pandemic, many thought marketing events would be at a loss, however, many pivoted to digital formats and even expanded their reach. In the last 18-months, markets brave enough to venture into [...]
Event Marketing A Critical Piece of Your Marketing Plan
With so many different methods of marketing that have emerged in the day and age of technology, it is easy to forget one of the best marketing tools, hosting events. Whether you are conducting [...]
Recent Changes in Healthcare Marketing
The pandemic has changed so much, especially within the healthcare industry. Not only did all messaging have to be switched to safety, testing, and vaccine information, but no one was going to get [...]
Raising Awareness for Mental Health Services
Especially because of the pandemic, a spotlight has been placed on mental health and mental health services. In the past, this has not been something that marketing has ever really focused on. However, [...]
Yes You Can Run A Healthcare Contest
A common method of marketing is to hold contests and sweepstakes and while it may seem a little strange to be using in the healthcare industry or like something that could devalue the [...]
Print Still An Effective Healthcare Marketing Strategy
As digital is such a huge part of our lives now, much of the patient’s decision-making journey, especially in the research phase, is done on the internet. The internet has given these potential [...]
Healthcare Marketing Post Pandemic
B With safety increasing, everyone is gearing up to get back to normal life, such as using healthcare services for things other than just pandemic related. This could include scheduling medical appointments that [...]
Healthcare Recruitment Best Practices
Because of the pandemic, there has been a shortage of healthcare professionals, leaving everyone scrambling to fill these open spots. There are many marketing tools you can use to make sure your organization [...]
Highlighting Company Culture As A Healthcare Recruitment Tactic
It is important to keep in mind that not only do you need to have a marketing strategy for potential patients, but also to attract candidates for various positions and job openings. In [...]
Maximizing Healthcare Word of Mouth in the Digital Age
As we live in the day and age of technology, digital media is playing an increasingly influential role across all industries. Even in healthcare, which is historically reliant on word of mouth, you [...]
Healthcare Marketing Attribution – Looking Beyond “How Did You Hear About Us” Forms
Many healthcare providers actively use a “How did you hear about us” form as one of its key marketing strategies on its website or in the office. By asking a quick and easy [...]
Video Distribution Tactics to Get Your Video Seen
Video is a great tool for reaching viewers and increasing traffic to your website, but this can only be done if people actually get a chance to see the video. This has to [...]
4 Essential Components to Consider When Producing Video
Video production is a complex process. With so many factors to consider, starting a video project can seem like an unsurmountable task. But by focusing on a few key factors - Story, Camera, [...]
Premium Publisher News is Brand Safe
84% of consumers say their trust of local advertisers on local news sites is neutral or increases – despite the type of local news the ad appears within. A recent IAB study found [...]
Adults 65+ Why & How You Should Consider Marketing to This Demographic
Historically, marketers have targeted younger audiences – specifically women 25-54 – who are believed to hold the most decision and spending power. Media selections, marketing creative and marketing budgets have inundated this population [...]
To Post COVID-19 Travelers, Upstate NY Has A Lot to Offer
As restrictions around business closures relax and if infection rates continue to decrease, travelers will continue to become increasingly comfortable with the idea of traveling again. But like many aspects of society, travel [...]
Webinar – Producing Compelling Video While Practicing Social Distancing
People are undoubtedly spending more time at home. Home has become our workplace, our daycare, or restaurant (and bar), our school, our shopping outlet and so much more. And being at home so [...]
FAQs About Consumer Behavior Surrounding COVID-19
The following questions are a follow up after the webinar we conducted back in late April. See the article here.Do you have any early information as to how people are spending their Covid19 relief [...]
The Benefits and Pitfalls of a Work from Home Life
While essential workers are on the front lines, playing a critical role in the fight against COVID-19, the rest of us have been doing our part by staying home. A big part of [...]
A Travel Industry Changed: Marketing Travel in a Post Coronavirus World
For Mother’s Day, my husband and sons put together a photo album. It had lots of great family photos, a lot of which were of us on various family day trips and vacations. [...]
Website updates you should make now during the pandemic
Download Presentation Website Updates You Can Make Now The hard truth is the things you did two, three or four weeks ago are likely no longer accurate or meaningful in [...]
Meet Advance Aviation’s Team Leaders | Advance Aviation
Get to Know Christina Cole and Kayleigh Tarbet, Advance Aviation’s Team Leaders Advance Aviation is proud of its team leaders, Christina Cole and Kayleigh Tarbet. Dedicated to serving [...]
Will Airlines Remove All Single-Class Jets?
Delta Is Phasing Out Single-Class Jets. Are Other Airlines Next? Delta has announced that it is retiring its fleet of bombardier CRJ200 jets by the end of 2023. Considered a reliable workhorse for [...]
Regional Airports Address Challenges in 2023
Top 4 Challenges Faced by Regional Airports in 2023 Every year brings both new challenges and twists on old challenges for regional airports. Advance Aviation is dedicated to the marketing needs of small [...]
Will the Pilot Shortage Encourage Mergers?
How the Pilot Shortage Might Lead to Increased Airline Mergers Regional airport managers around the United States are watching American Airlines and Wisconsin Air with interest. The two airlines have begun a [...]
Smaller Airports Navigate Pilot Shortage | Advance Aviation
Examining the Pilot Shortage and How Smaller Airports Can Respond Air travelers are beginning to hear more news about the effects of the pilot shortage, such as higher airfares and service cuts marketing [...]
Include Flight Attendants in Airport Marketing | Advance Aviation
The Role of Flight Attendants in a Small or Mid-Sized Airport’s Marketing Plan Have you ever marveled at the poise and professionalism exhibited by flight attendants? We have at Advance Aviation. Customer [...]
Smaller Airports and Delta’s Larger Jets | Advance Aviation
How Smaller Airports Should Navigate the Phasing Out of Delta’s CRJ200 Jets Delta Airlines has announced that it is phasing out its CRJ200 jets, which have been a mainstay of flights [...]
How Are Pilot Shortages Affecting Regional Airports?
Post-COVID Pilot Shortage: The Impact on Regional Airports and Carriers You may have heard that a success of regional airports. Here, we discuss how the pilot shortage affects the aviation industry as a [...]
Regional Airports May Benefit from Airline Merger
The Pros and Cons of the American Airlines-Air Wisconsin Merger Starting in 2023, Air Wisconsin will fly for American Airlines, rather than its longtime partner, United Airlines. Impacting flights [...]
How Delta’s New Model May Impact Your Airport
Inside Delta’s New Business Model: What Regional Airports Should Know The year 2023 marks the end of passenger travel on marketing capabilities that show passengers what to expect and how it benefits their [...]
Optimized SEO Helps Customers Find Local Airports
How to Improve Search Engine Optimization for Local Airports When customers search for information related to their travel plans using the Internet, they ask questions and use keywords. Local small and [...]
Smaller Airports Need These 4 Upgrades
4 Upgrades that All Smaller Airports Should Consider Small and mid-sized airports already have many positive selling points. They offer customers closer, more affordable parking options. They are located close to homes. And [...]
Promote Your Airport Despite Airline Pricing | Advance Aviation
What Pricey Airfare Means for Local Airports and their Marketing Teams A recurrent frustration for airport owners and managers is the fluctuations in airline pricing. But don’t let increasing airfare prices deter [...]
Improve Digital Marketing Strategies at Your Airport
Airport Marketing 101: Where to Begin When Revamping Your Digital Strategy Is your digital marketing plan getting a little tired? Would you like to reach more potential passengers with information about the convenient, [...]
Airport Marketers Confront These 3 Unique Challenges
3 Challenges that Airport Marketers Must Be Prepared to Meet Airports have unique challenges based on geographic location. Airports based on islands tackle different problems than those situated in a desert. And [...]
Is Your Airport to Blame for Flight Cancellations & Delays?
Cancellations, Delays, and Other Issues? Don’t Blame Your Local Airport When travelers book a flight, they have a picture in their mind of how their journey will go, when they'll arrive at their [...]
Aviation Industry Trends to Watch for in 2023
Aviation Industry Trends: What Airports Should Anticipate for 2023 While the COVID-19 pandemic certainly left a mark on the aviation industry and the ways many people approach travel, airlines and airports have continued [...]
What Smaller Airports Can Do to Respond to Pilot Shortages
How Local Airports Can Navigate the Pilot Shortage The evidence is clear — airports across the globe are experiencing a decrease in flights. According to Regional Airline Association, more than three-quarters (76%) [...]
Signs a Marketing Partner is Not Right for Your Airport
What to Avoid When Choosing an Aviation Marketing Partner Marketing partners can be highly advantageous for small businesses. They often have more capabilities than the enterprise has in-house and can provide the insight [...]
What Airport Marketers Should Look Out for in 2023
5 Aviation Industry Trends for Airport Marketers in 2023 An ever-changing industry, aviation is often influenced by the economy, shifting travel demand, and other external factors. From a marketing standpoint, airports must stay [...]
What Airport Landing Pages Need for PPC Campaigns
7 Elements Your Airport’s Landing Page Should Contain When Launching a PPC Campaign Pay-per-click (PPC) marketing is one of the most widely used tactics across many industries. This advertising model enables businesses [...]
Using the Holiday Season to Your Airline Company’s Advantage
Ways Your Airport Can Make the Most Out of the Holidays The holidays are a special time for people to get together and make memories. For airports, this means they’ll experience an increase [...]
Black Friday & Cyber Monday: Creating Success for Your Airport
How to Make Black Friday & Cyber Monday Successful Days for Your Airport In recent years, it’s become more popular for individuals and families to purchase experiences versus traditional [...]
Celebrating Travelers & Airport Employees with Online Presence
Giving Thanks: Using Your Online Presence to Show Travelers & Employees Gratitude Thanksgiving is typically one of the busiest times of the year for airports. With people traveling all over the country [...]
What Do Flyers Most Want From Airport Websites?
The Top Information Travelers Are Looking for on Your Airport’s Website When potential travelers want to learn more about your airport, your website is the first place they are likely to look. If your website [...]
6 Of Many Things An Airport Marketing Agency Can Handle
6 Tasks Your Team Can Delegate to a Trusted Aviation Marketing Partner Effective marketing is integral to the success of airports, but it can be costly and time-consuming for your employees to manage. [...]
What Causes Your Airport To Rank Low On Search Engines?
Not Ranking on Google? These 4 Elements of Your Airport’s Website Could Be to Blame The search engine results page (SERP) is one of the most important Internet components in digital marketing. [...]
Why Airport Marketing Teams Require Support
Does Your Airport Have the Right Marketing Support? Marketing is critical for every industry, as it allows businesses to disseminate information about products and services and connect with target audiences. However, some [...]
Local Airports Offer More Than Flight Services
How Local Airports Are More than Just an Aviation Facility Most people only visit airports to get on flights for business trips, vacations, and other traveling needs. As a result, small to [...]
How to Market Your Airport’s Destination
Airport Marketing 101: Positioning Your City as a Must-See Destination Destination marketing strategies aren't just for cities and tourist attractions – it benefits local and regional airports, as well. This tactic not [...]
Making History At Your Airport
Making History At Your Airport A Brief History of Air Travel and the Boom of Local Airports Aviation was once thought to be a daring – or even impossible [...]
Aviation and Tourism: An Ideal Partnership
Aviation and Tourism: An Ideal Partnership Why Airports Should Partner with Local CVBs and Tourism Councils According to Federal Aviation Administration (FAA), nearly 3 million passengers fly in and out of [...]
How To Save Your Airport From Mishaps Through Marketing
How To Save Your Airport From Mishaps Through Marketing Protecting Your Airport’s Reputation With The Right Marketing Strategy Since the beginning of COVID-19, airports have faced a shortage of pilots and [...]
Easing Passenger Anxieties Through Marketing Content
Easing Passenger Anxieties Through Marketing Content How Your Airport’s Marketing Content Can Ease Flyer Apprehension Airplane travel can be a convenient method of travel for many. However, others may hold back [...]
The Benefits Of Booking Flights Early For Your Airport
The Benefits Of Booking Flights Early For Your Airport How Encouraging Early Flight Bookings Helps Your Airport While many travelers are apprehensive about booking their flights too early, there are many [...]
How Local Airports Can Minimize Negative Feedback
How Local Airports Can Minimize Negative Feedback Top 9 Passenger Complaints And What Local Airports Can Do To Avoid Them No business likes to receive customer complaints, regardless of their industry. [...]
Strategies For Enhancing The Flying Experience
Strategies For Enhancing The Flying Experience Travel 101: Ways To Ensure Smooth Travel Experiences For Frequent Fliers No people know the difficulties of air travel more than frequent fliers. These passengers [...]
The Benefits Of Promoting Travel Days At Airports
The Benefits Of Promoting Travel Days At Airports Why Your Airport Should Promote Travel Days For Vacationers Few people would argue that leaving for a vacation is more fun than coming [...]
Advantages to Partnering with an Airport Marketing Agency
Advantages to Partnering with an Airport Marketing Agency The Top Benefits of Partnering with an Airport Marketing Agency The travel landscape has had its ups and downs thanks to COVID-19, with [...]
Reasons Airports Should Partner With Local Colleges
Reasons Airports Should Partner With Local Colleges School’s in Session: Why Airports Should Consider Partnering with Local Colleges and Universities Colleges and universities are great sources for increased customers and sales [...]
Flying Local May Keep You Safer from COVID-19 Delta Variant
How Flying from Smaller Airports Can Protect You from the Delta Strain and Other COVID-19 Variants The COVID-19 virus and its highly contagious strains, like the Delta variant, have wreaked havoc [...]
3 Reasons Airports Should Partner with Advance Aviation
Does Your Airport’s Marketing Strategy Need a Complete Overhaul? 3 Reasons to Consider Partnering with Advance Aviation Even the most sophisticated airport marketing teams may not be able to address the seemingly [...]
Converting Travelers Afraid to Fly to Loyal Airport Patrons
Attracting New Flyers by Promoting the Safety and Benefits of Air Travel Some people just won’t fly. Whether they’re concerned about the safety of air travel or think there are better [...]
How to Market Your Airport’s Grand Opening or Reopening
Aligning Your Airport’s Grand Opening or Reopening with Your Online Marketing Goals Congratulations! Your airport is preparing for its grand opening or reopening, when you will welcome patrons to your facility [...]
Reasons Flyers Are Traveling Through Smaller Airports
Why More and More Flyers Are Choosing Smaller Airports Right Now As modern air travel preferences continue to evolve, an increasing number of travelers are choosing to support their local economies [...]
Preparing Airport Marketing Strategies for the 2021 Boom
Is Your Airport Ready for the Air Travel Surge of 2021? In a Scott’s Cheap Flights survey conducted in early 2021, 83% of respondents intended on planning two or more domestic [...]
Marketing Plan Updates for Airports Adding Daily Flights
Adding Daily Flights to Your Airport’s Schedule? Ensure That’s Reflected in Your Marketing Plan It’s happening all over the country – small and mid-sized airports like yours are adding more daily [...]
How to Create an Agile Airport Marketing Strategy
Timing Is Everything in Your Airport Marketing Strategy We live in a highly interconnected world where seasonal, unexpected, and other timely events occur every day. As marketing analyses have shown, airports [...]
Marketing Resolutions Airports Should Make This New Year
New Year’s Resolutions for Your Airport Marketing Strategy With last year already a distant memory, airports everywhere are looking forward to what lies ahead this year. And for airport marketers, this [...]
Evaluating Your Airport’s Digital Marketing Strategy
Digital Marketing ROI: Measuring the Success of Your Airport’s Strategy No matter what the economic climate is like, airports must prioritize their marketing strategies if they want to increase their enplanements, [...]
Enhance Your Airport’s Marketing with 3 Trends for 2021
3 Aviation Marketing Trends to Harness in 2021 It’s no secret that 2020 was a tough year for airports everywhere – especially small and mid-sized facilities. With travel expected to pick [...]
Discovering What Matters Most to Travelers with PPC
What Matters Most to Travelers? Check Your PPC Search Results Nowadays, travelers are basing more and more of their purchasing decisions on their needs rather than price. For instance, many are [...]
The Key Marketing Benefits of User-Generated Content
Outpace Your Competitors with User-Generated Content From comment sections to online forums, we love sharing our thoughts about products and content with others. After having a great experience at your airport, [...]
Marketing the Local Economic Impact of Smaller Airports
Local Airports, Local Growth: Marketing the Connection between Your Airport and Regional Economic Development In smaller cities and remote areas, some of the most significant economic drivers are regional airports. From [...]
How Smaller Airports Can Market their Benefits to Stand Out
Bigger Isn’t Always Better: Marketing the Benefits of Smaller Airports For decades, smaller airports have battled a huge misconception held by many travelers: choosing a bigger airport is better. When researching [...]
5 Reasons to Market Your Airport with Video
Top 5 Benefits of Video Marketing for Airports It’s not enough for your airport’s marketing to reach the intended audience. It must also capture their attention and keep it. Yet with [...]
Positioning Your Airport’s Employees as Brand Ambassadors
Take Advantage of Your Airport’s Best Ambassadors: Your Employees For your small or mid-sized airport, it’s vital to seize every marketing opportunity, from improving your search engine optimization (SEO) strategy to [...]
3 SEO Mistakes Your Airport’s Website May Be Making
3 SEO Downfalls to Avoid on Your Airport’s Website Airports like yours are used to dedicating large portions of your marketing budget to advertising on social media, television, or the radio, [...]
3 Ways to Make Your Airport Website a Traveler Resource
3 Ways Your Website Should Be a Resource for Travelers Many travelers plan the ins and outs of their trips long before they actually embark. This pre-trip research helps travelers enjoy [...]
Social Media for Aviation Marketing
Making the Most of Social Media for Aviation Marketing Social media is a constant in our lives, and that means it must be part of your marketing strategy. While in 2005 just [...]
2020 Holiday Aviation Marketing
Is Your Airport Marketing Holiday-Ready? The holiday season typically brings a swell in air travel, and while COVID-19 has slowed demand for flights in recent months, airports like yours can still expect an [...]
5 Things to Ask a Prospective Aviation Marketing
5 Questions to Ask When Choosing an Aviation Marketing Partner As a representative of a small or mid-sized airport, marketing has a huge role to play in showing travelers the benefit [...]
Marketing Strategies that Meet Travelers’ Needs
The Marketing Power of Unmet Needs Surprisingly, travelers are basing more of their purchasing decisions on their needs than prices. In other words, this means that unmet needs can deter passengers [...]
The Value of Sustainable Aviation Marketing
Show Your Green Side: Sustainability Initiatives as Airport Marketing Tools As the years go by, the need for sustainability in business, especially airports, becomes more and more pressing. As a result, there has [...]
Travel Planning in the Age of COVID-19
Redefining Travel Planning in the Age of COVID-19 Would it surprise you to learn that many Americans didn’t let COVID-19 stop their summer travel plans? According to a survey by the American [...]
Making the Most of PPC with Your Landing Page
The Secret to PPC Success? It’s Your Landing Page In our digital age, businesses have their work cut out for them when it comes to getting users onto their websites. While [...]
Keep Travelers Coming Back with Updated Web Content
Give Travelers a Reason to Revisit Your Airport Website After booking a trip, 95% of travelers will continue to visit travel-related websites. This doesn’t only include visiting their hotel, rental car, [...]
Fusing Customer Experiences into Airport Marketing Tactics
Harnessing the Power of Customer Experience in Your Marketing Strategy As your team draws up its latest airport marketing strategy, you’re probably excited about the impact it will have on your [...]
Overcoming the 3 Main Airport Marketing Challenges
3 Airport Marketing Challenges (and How to Overcome Them) As a representative for a small or mid-size airport, you’re familiar with the unique marketing challenges your industry faces. But did you [...]
Airports as an Informational Resource during COVID-19
COVID-19: How Airports Can Inform Flyers on the Changing Face of Travel From market shifts to lifestyle changes, COVID-19 has brought about changes for all, and the travel industry is no exception. [...]
Flying and COVID-19: How to Build Consumer Confidence
How Airports Can Build Traveler Confidence during COVID-19 COVID-19 has introduced a lot of uncertainty about the safety of airplane travel. Would-be travelers are now concerned about crowds and the potential for [...]
Building Consumer Confidence in the Face of Air Travel Challenges
Building Consumer Confidence in the Face of Air Travel Challenges During times of crisis, airports are under exceptional pressure to maintain consumer confidence. Things like disease outbreaks and security threats will [...]
How Social Distancing Has Changed the Social Media Landscape
Download Presentation The last few weeks have been unsettling as changes came fast and furious to our communities, our commerce and our daily lives. Now that we’ve had some time [...]
Our lives have changed. Has your search strategy changed?
Proactive businesses which work on their online visibility have the edge Our company provides advertising and marketing services to all kinds of businesses to help them find new customers and boost business. It's [...]
Tips for businesses during the COVID-19 outbreak
Listen to this 30-minute discussion on key things you can do to keep your customers informed throughout the NY PAUSE so you’re ready for business when we’re ready to move forward. [...]
The Influence of Brand Presence on Travel Research
Always on: The Influence of Brand Presence on Travel Research With so many travelers choosing flights through sites like Expedia, Travelocity, and Orbitz, making your airport a destination of choice seems [...]
Online reputation management is an essential business tool
Technology has transported the classic small business storefront onto the internet. Gone are the days of window shopping and yellow pages. The here and now is about building your brand in two locations [...]
What to Look for in an SEO Provider
Search engine optimization (SEO) is fast becoming one of the most important parts of any brand’s digital marketing strategy. A good SEO strategy helps your website rank higher so that customers find you [...]
Top 5 SEO Trends to Watch for in 2020
Google is constantly rolling out new ways to make its search engine better. They want people to find what they’re looking for in less time than ever, which is why the technology and [...]
The Power of Traveler-Generated Airport Marketing
The Value of Advocates, Brand Ambassadors, and Repeat Travelers for Local Airports As a representative of a small or mid-size airport, you’ve likely felt the heat of the larger competition at [...]
Three things holding back the healthcare industry from winning new patients
Over the holidays, I woke up one morning with a sore throat and ear infection that could take an elephant down. The ear, nose and throat specialist my doctor recommended was booked until [...]
Creative Messaging in Times of Crisis
DOWNLOAD PRESENTATION See video links below It’s safe to say that we’re living in unprecedented times. We’re living a once in a lifetime moment in time. Thankfully, there [...]
How to know you have the right marketing agency
In a previous blog post, we shared the things you should look for when choosing a digital agency. So now that you have one, things are rolling along, and you’re feeling pretty good, [...]
This is preventing your destination from attracting more visitors
I’ve discovered four main challenges that are holding back destination marketers from attracting new visitors: 1. Creating relevant, engaging content. On average, leisure travelers are only visiting 4.4 unique sites before booking, a massive [...]
The Importance of Online Reviews – 2018 Stats and a Story
How much weight do you put into online reviews? When you have a choice, do you find you are more likely to go with a business that has better reviews? How far out [...]
Are you using Google My Business?
I get many questions especially from local businesses regarding Google My Business. Here is a snapshot of what it is, why and how you should use it. Google My Business (GMB) is a [...]
18 reasons you need video
More video content has been uploaded to the web in the last 30 days than the major U.S. TV networks have created in the last 30 years. How important is video in your marketing strategy? Nearly 90% of online marketers are currently [...]
Five ways to improve your website right now
89% of consumers begin their buying process with an online search1. Your website is usually the first and most powerful presentation of your business – who you are as a company, what you [...]
How Consumers & Technology Are Changing the Video Landscape
Over 50 years ago, the television infiltrated homes around the United States. Every night families gathered around the tube to watch their favorite program on one of the three main broadcast channels. Watching [...]
Who to hire to design your website: freelancer or full-service agency?
Your website is the single greatest tool your business has in its marketing arsenal, so it must be brand consistent, device responsive, easy to use and understand, and provide a striking, memorable experience [...]
Google Analytics – 4 Easy Ways to Start Measuring Success
You’ve set up Google Analytics, you’ve started making your notations, now what should you look at? Well, that really depends on what your goals are. Where do you want people to go, what [...]
What to look for in a marketing partner
Business owners today are stretched in so many directions. The key is to focus on what you’re best at, and to find a great partner to do the rest. Marketing is an area [...]
Follow the steps to success!
I get asked all the time, “What do I do first with marketing? And then? And after that? And what about after that?” We all need a clear path to go from wherever we [...]
What is Web Accessibility?
Imagine going to a pharmacy to fill a prescription. You reach the entrance, but instead of a door, you face a brick wall. How do you fill your prescription? You can’t. This scenario [...]
The Hottest Marketing Secrets of 2018
Spoiler alert: There are no secrets. Consider for a moment the stock market (stay with me here). The New York Stock Exchange. Who’s on it? The biggest companies. The top 500 of those [...]
Why digital and content marketing is crucial for B2B companies
B2B companies in the U.S. – on average – are investing 6.6% of annual revenue into marketing, according to The CMO Survey, an organization dedicated to predicting the future of marketing and tracking [...]
The science of setting a marketing budget
How much should I spend on marketing? It’s the age-old question of marketers. How much is too much? How much is not enough? (and where do I spend it?) There are all kinds [...]
You Implemented Google Analytics… Now What?
The word analytics will make some people cringe. For me, it makes me smile and sometimes laugh. I find hours will go by as I dig in and find treasures of unexpected information [...]
What facebook’s latest algorithm means to marketers
Lindsay Marlenga | Senior Director of Visibility | Advance Media New York Facebook recently released an algorithm update which would prioritize the posts of family and friends over posts from businesses [...]
Paid Search (PPC) gets the credit, but they didn’t do all the work!
I’m an adamant promoter of tracking your advertising results so you know what is bringing in a good return on your investment. Thanks to Google Analytics, we can understand better what brings a [...]
7 common and totally avoidable marketing mistakes
Over the last 15 years meeting with companies large and small, I’ve seen my fair share of marketing pitfalls. I’ve boiled down the 7 most common – and totally avoidable –mistakes I come [...]
Three things manufacturing marketers need to be doing
Ken Henry | Digital Sales Director | Advance Media New York Manufacturing marketing is different. You don't necessarily need to cast a wide net to find your potential customers because you're [...]
5 ways manufacturing companies find new customers with digital marketing
Through working with manufacturing companies, I have discovered three main challenges that are causing them to miss out on customers and revenue: Generating website traffic and leads Converting leads into customers Creating relevant, [...]
Checklist for choosing a digital agency
Steve Hodgens | Senior Marketing Manager Every digital marketing agency isn’t the same, but you should be able to check these boxes for yours. A deep bench It may [...]
How to build your brand with event marketing
Katie Wegerski | Event Specialist & Coordinator | Advance Media New York How do you meet new customers today? Stand out among your competitors and build personal brand awareness? As “grass-roots” [...]
How Companies Can Leverage the Value of Their Customer Data
Andy Deutch | Vice President, Advance Insights | Advance Digital Inc. Many companies underutilize or completely ignore one of their most valuable marketing assets – their customer relationship management file (CRM). Although the [...]
The message and the money
I call myself the Merry Marketer. I love this business. And I love to help others. I’ve been in advertising for 26 years – mostly in Upstate New York – and most recently [...]
How to put together the perfect marketing plan
Imperative to marketing is a message and an audience. The culmination of how the two come together will determine overall effectiveness of your promotion strategy. Every marketer should be thinking about how they [...]
Whoever knows their customers best wins
George Kuhn | Owner and President of Drive Research One thing is for certain, digital marketing including SEO, SEM, social, and video created an endless pool of user data to analyze. [...]
How marketers use digital to drive auto sales
Amina Mecca | Account Executive | Advance Media New York Digital ad spending in the automotive industry is rising fast and poised to hit nearly $11 billion by 2018, making it [...]
The myth of fingerprints
Beth Donnelly Egan | Media Consultant For years’ marketers have been chasing the answer to the famous Wannamaker question of which half of our advertising money is being wasted. We are [...]
Is digital marketing helping your business? Here’s how to tell
Dylan Carpenter | Digital Strategist | Advance Media New York Your business has made the leap into digital marketing. It was a big leap, and a smart one. If you want [...]
Premium news publishers: A brand’s best friend
Lindsay Marlenga | Senior Director of Visibility | Advance Media New York March was a bad month for media. The Guardian discovered that branded videos, promoting their membership campaign, appeared as [...]
Your smart phone is smarter than you think
Kayla Crosby | Digital Strategist Intern | Advance Media New York Mobile device capabilities are growing at a rapid pace. When was the last time you were away from your phone for a [...]
Google Adwords turns 17 this year – and 10 other fun facts
Valerie Rados | Account Executive | Advance Media New York It’s hard to believe that paid search ads (like Google Adwords) have been around for almost 17 years. Google itself will [...]
Elements of success for inbound marketing plans
Steve Hodgens | Senior Marketing Manager | Advance Media New York Many marketers prioritize inbound marketing over traditional outbound, or interruption marketing. While the method is effective, and challenging, it doesn’t [...]
Why I moved from selling traditional media to digital (and some traditional media)
Mike Kite | Digital Solutions Director | Advance Media New York I sold TV and radio for several years. I believed it worked for my clients – especially those who just [...]
Does your website work for your customers?
The experience that visitors have on your website is so important. Users will be critical of your website when it doesn’t live up to their expectations – and they make those decisions quickly. [...]
Save money and increase conversions with landing pages
It’s no secret that in today’s digital world an online presence is essential to successfully growing your business. Having a well-designed responsive website is important, but many businesses don’t realize the disservice they [...]
Fake news is bad news for brands
Yellow journalism. Click bait headlines. Media sensationalism. However you label it, the term “fake news” has infiltrated our everyday conversation. A heated election, a speak your mind new president and unchecked social media [...]
The nuances of higher education enrollment
As a marketer, I’ve spent time working on some of the top consumer brands in the world. From Diageo’s category leader in Crown Royal whiskey to P&G’s homecare behemoth, febreze. One thing I’ve [...]
Success in marketing: Tell your story to connect with consumers
Welcome to the first monthly column on marketing thought-leadership. In today's busy, data-filled world, it's more important than ever to think strategically. Media fragmentation and the proliferation of digital platforms have upended traditional ways [...]
6 Steps for Creative Success
Before launching a creative project or marketing campaign, we like to follow these steps to maximize creativity and productivity. Consistently applying these steps improves our key metrics, enhances team chemistry and builds a [...]
How to Analyze a Paid Facebook Campaign
Advertising on Facebook makes it easy to find the right people, capture their attention and get results. Being able to effectively measure results is key. But, it is important to think about the [...]
Why video is an essential part of your marketing plan
It’s easy to get swept up in the romance of video marketing. The sight. The sound. The motion. All components working in harmony to tell a compelling story and elicit and emotional response from [...]
Think with Google. Learn from Sephora, Home Depot and Sprint.
Google doesn’t share the new algorithms behind their updates but they do share new data, analysis and insights in free e-newsletters. Digital first marketers who want to be first with their marketing practices can [...]
Your best brand ambassadors are sitting next to you
You’ve put together a killer brand strategy. Built a marketing campaign based on your market research with some hot creative. Planned your public relations and social strategy. All your media is booked, reporting [...]
It’s Not Just Who You Reach But Where You Reach Them
comScore recently released a study that finds advertising on premium publisher sites are 3x more effective in driving mid-funnel brand lift metrics such as favorability, consideration and intent to recommend. The primary [...]
Finding the right audience is only half the marketing battle
Many in the advertising and marketing fields tend to focus on the data driven and technology forward aspects of audience targeting. But, it’s the psychological part of the process that had me [...]
3 Keys to Better KPIs for Your Display Campaigns
When a marketing director explained his preference for a programmatic buy versus the direct plus programmatic buy I’d proposed, he said “We don’t buy websites. We buy people. We buy programmatically.” Targeting [...]
3 Examples of How to Use Data to Better Inform Digital Marketing Strategies
Data is no longer a “nice-to-have” for business decision-makers, it’s a “must-have.” Gone are the days of blindly spending marketing budgets without an understanding of return on investment. As managers and directors [...]
Smarter, not Harder, Higher Education Marketing
Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why? A limited understanding of student data hinders schools’ ability to target [...]
18 to 29 year-olds and Social Media
Here’s a surprising statistic for those focused on marketing to 18 to 29 year-olds. Facebook is by far the most popular social media channel among that age group. [...]
Travel by Generation
Travel by Generation Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing [...]
Search Engine Marketing – Why us?
Why us? We are local We have the backing of Advance Digital which brings a large level of expertise and platforms to take our clients search campaigns to the next level Every person in [...]
Digital Recruitment Boot Camp Recap
Today, talent acquisition specialists are part marketers, company ambassadors, and salespeople. They sell applicants on working for their companies and living in the surrounding community. It’s a complex job today. Technology – and [...]
Join the Social Media Party
How social media marketing strengthens relationships with customers Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media [...]
Focus Digital Campaigns with Audience Targeting
Focus Digital Campaigns with Audience Targeting How data allows you to identify unique audiences and customize your marketing for them One of the benefits of digital marketing is the huge amount of [...]
Seven leaders’ successful habits
Seven successful Central New Yorkers shared their insights on successful habits on the morning of September 18 at CenterState CEO's 7 Habits of 7 Highly Successful People. Value, love, passion, authenticity and surrounding yourself with [...]
Creating Smart Content
Creating Smart Content Why the content you create and share is a crucial piece of your digital marketing strategy In digital marketing, the best way to sell your product or service often is [...]
Why email marketing is an essential component of digital marketing
Are Your Customers Getting the Message? With the explosion of social media and mobile apps in recent years, email can seem almost quaint. But it’s still one of the most effective digital [...]
Improving your website’s search engine rankings helps customers find you
Understanding SEO Improving your website’s search engine rankings helps customers find you. Internet searches are the new front doors for businesses. Searches bring more people to company websites than all other digital channels [...]
Your potential customers are online. How do you find them?
Digital Marketing Is Everyone’s Business Your customers are online. Your small business should be, too. Gone are the days when a business could stay competitive with traditional forms of advertising. Now, most customers [...]
Marketing’s hottest trend is content marketing
Imagine this: People sharing your story, building your brand and driving people to your website for more information. Do people do that now for you? Do people share your ads? Probably not many. Enter content [...]
Where are your New Year’s Marketing Resolutions?
We’re nearing the end of Q2 – do you know where your New Year’s marketing resolutions are? There’s still time to hit our 2015 marketing goals. You can thank us later for the early [...]
Does Your Business Need a Content Audit?
Every company should take the time to review content posted on its website. Content on your site is tied to the success of all your marketing efforts. Anything that important deserves a second look. [...]
Three steps to audience targeting
Audience targeting can open doors. The question is whether you’re opening the right doors, enough of them, or too many to execute a successful campaign. What can be more powerful than getting the right [...]
It’s time to get mobile
Mobile use is growing at a rapid pace. Making your website easy for mobile users should already be a priority, as you could be losing customers if your site is difficult to use on a [...]
Are you happy with your Search Engine Optimization campaign?
If you are, it means you understand what you’re tracking, your deliverables and are seeing a consistent increase in traffic. Make sure your SEO campaign is really working for you. We are capable to getting [...]
Anyone can build a website
Anyone can build a website –but how will people know it’s there? If you build it they will come doesn’t work in the digital world. You need to market your site and let people know [...]